Coffee consumption has not stopped growing in recent decades, with increasingly diversified products. Despite this, coffee cultivation and the problems faced by farmers remain largely unknown to many consumers. Fortunately, companies like EthicHub are fighting to end the poverty and vulnerability of coffee-growing households.
Coffee farming, the cultivation of coffee, is a type of agriculture with its own specific characteristics and issues, influenced by economic, social, and environmental factors. Global coffee production is concentrated in about 80 countries across Central America, South America, Africa, and Asia, most of which are developing nations. Consequently, large business owners take advantage of this to buy coffee at very low prices, pushing coffee-farming families into poverty.
EthicHub is a social enterprise that connects smallholder farmer groups with the financing needed to work their land and sell their harvests in direct markets. Their goal is to improve the standard of living for these small farmers by increasing their productivity and creating a more equitable supply chain.
Through their collaborative financing platform and the use of new technologies, they provide access to working capital with very affordable interest rates. And, by opening direct markets for their excellent products, they ensure that they can easily repay the loans and enjoy the fruits of their labor.
At La Perfumería Coffee, we are committed to caring for both the environment, by reducing waste generation, and the coffee farmers, by supporting direct and fair trade.
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